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HOW TECHNOLOGY HAS SHAPED THE ROOFING INDUSTRY

The Roofing Industry: Growth, Innovation, and a High-Tech Future

The roofing industry in the U.S. is booming—valued at over $51 billion in 2024 and projected to reach $156 billion by 2030. What was once a trade centered around hammers and shingles is now evolving rapidly, shaped by technology, sustainability goals, and growing consumer demand.

From drone-assisted inspections to advanced materials like synthetic underlayment and solar-integrated shingles, modern roofing has embraced innovation in full force. Contractors are also shifting toward more corporate structures, using software for project management, and integrating green roofing practices into their services.

One area often overlooked is just how much technology has transformed roofing. At Chase Roofing, we’ve seen firsthand how everything—from the nails we use to the systems we install—has been upgraded for efficiency, durability, and performance.

To show just how big of a difference these advances can make, let’s focus on one specific example: Synthetic Underlayment. An underlayment is an extra layer of protection on top of the sheathing (often required to validate roofing warranties), and has been traditionally made out of felt. Synthetic underlayment boasts many advantages over the traditionally used felt, being made from a highly sturdy polypropylene fabric, which is six times lighter and three times stronger than felt, and also makes the product more water resistant. Synthetic underlayment also resists mold and has a UV coating that allows it to be left uncovered on a roof deck for up to 180 days. This new technology in particular also comes with the added benefit of being safer for the roofers to work with, and even better, additional protection for your home.

Besides product innovation, technological advances also allow professionals to be more organized. Organization is crucial both to the roofing company as well as to the homeowner; on one hand, the roofing company needs to keep track of the workers, their certifications and their safety records, while the homeowner has peace of mind trusting the roofing company to handle all the logistics and deliver the best result for their home.

Home roofing is not a typical construction or renovation project that just anyone can take on as a “DIY.” It requires experience, safety measures, and proper training to make sure the roof is impeccably installed, and the home is safe, especially in the case of natural disasters. Knowing that your roofing company is at the forefront of innovation in the industry and they’re using the newest and best products to safeguard your home, is priceless.

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